Skip to Main Content

About RBC Bank > Media Information >

RBC Blue Water Project Promotes Cahaba River Watershed Protection In Central Alabama


RBC Gives $35,000 Grant to the Cahaba River Society


RBC Bank employees learn about the Cahaba River during a moonlight canoe trip guided by the Cahaba River Society.
From left to right: Ali Propst, Susan Parille, Michele Hand, Shakesi Morris, Amber Renda and Cheri Bogart


BIRMINGHAM, AL . - July 12, 2011 – RBC Bank and the RBC Blue Water Project recently awarded a $35,000 grant to the Cahaba River Society (CRS) in Birmingham. CRS is a science-based voice and partnership catalyst dedicated to restoring and protecting the Cahaba River watershed and its rich diversity of life. Interfaith Environmental Initiative of Alabama will share the grant. Through collaboration with these partners, the goal of the project is for Low Impact Development (LID) and water efficiency to become standard practice in new development and redevelopment to conserve water resources.

The grant project "Water-Wise Growth for the Triple Bottom Line (Planet, People, Profits)" will use proven strategies in LID and drinking water efficiency to engage partners among development professionals, business leaders, faith communities, local public officials, educators, water and energy utilities and environmental groups. The project collaborates with leaders who can influence sustainable growth by demonstrating water-wise development practices through targeted education and demonstration projects.

Low Impact Development is innovative stormwater design that recharges groundwater and drinking water supplies while reducing pollution and flooding. LID practices also save forests, prevent damage to the Southeast’s globally-significant freshwater wildlife and ecosystems, and protect and restore watershed areas. Water conservation, efficiency and reuse measures invest in infrastructure and systems that stretch existing water supplies to meet needs of growing communities. Both sustainable practices safeguard drinking water supplies, quality and affordability for diverse residents and businesses.

"CRS is honored that our collaborative, educational approach to conserving our river and drinking water has received support both from the RBC Blue Water Project, an international grant program, and from RBC Bank," said Beth Stewart, Executive Director. RBC Bank is also a Corporate Sponsor of CRS’s CLEAN Program, which has brought 23,000 students into the Cahaba for environmental education.

"We are thrilled to know that RBC’s Blue Water grant will help with sustaining freshwater in our local communities, especially a river as significant as the Cahaba," said Scott Stafford, RBC Bank Regional President – Retail. "We believe that the preservation of the environment is fundamental to the sustainability of our communities, our clients and our company. The goal of the RBC Blue Water Project is to protect freshwater, and we believe the Cahaba River Society can engage business leaders and a wide range of stakeholders to achieve this in the central Alabama area."

The RBC Blue Water Project is an innovative, wide-ranging, 10-year global commitment to help protect the world’s most precious natural resource: fresh water. It includes a $50 million philanthropic commitment to organizations that protect watersheds and ensure access to clean drinking water. The RBC Blue Water Project also promotes responsible water use through awareness programs and supports programs that encourage businesses to develop and commercialize innovative solutions to the water issues facing the world. Since 2007, RBC has pledged over $28 million to more than 400 not-for-profit organizations worldwide that protect watersheds or ensure access to clean drinking water. For more information, visit

About RBC Bank

RBC Bank, headquartered in Raleigh, N.C., offers a wide range of financial services and advice to individuals, businesses and public institutions throughout the Southeast. RBC Bank’s network includes more than 420 full-service banking centers in six states (Alabama, Florida, Georgia, North Carolina, South Carolina and Virginia), an extensive ATM network and telephone and online banking. RBC Bank is the 40th largest U.S. bank by consolidated assets, according to SNL Financial’s List of the Nation’s 50 Largest Banks, September 2010. RBC Bank is a wholly-owned subsidiary of Royal Bank of Canada (RBC) (RY on the TSX and NYSE), Canada's largest and most stable bank as measured by assets and market capitalization. In August 2009, Global Finance Magazine ranked RBC as the safest bank in the Western Hemisphere. RBC is also one of the world's financial, social and environmental corporate leaders, having appeared on the Dow Jones Sustainability World Index every year since its creation in 1999. Additional information about RBC Bank may be found at

About Cahaba River Society & Interfaith Environmental Initiative of Alabama

Cahaba River Society,, founded in 1988, works to restore and protect the Cahaba River watershed and its rich diversity of life. This diversity includes not only the river’s globally-significant freshwater wildlife – the Cahaba River has more species of fish per mile than any other river in North America - but also the diverse people of central Alabama who rely on the Cahaba River for drinking water. CRS brings core values of integrity, education, collaboration and stewardship to programs for sustainable development, youth and public education, and river restoration. Learn more about CRS’s annual event to bring people together around the river, Cahaba River Fry-Down, at

Interfaith Environmental Initiative of Alabama,, is a community-based network connecting members of faith, science, water and energy provider, education, environmental, business, government, and arts sectors to learn together and inspire informed, actionable choices for Care of Creation. IEIA’s focus on shared values and conversations that matter has built trust and sparked collaborative initiatives to advance water and energy conservation and efficiency and the water-energy connection. Contact for more information.