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RBC Bank Launches One-Day Small Business and Consumer Banking Blitz


700 Bankers to meet with 2,100 Southeastern Small Business Leaders and Consumers in a Single Day


Raleigh, N.C.. - May 24, 2011 – Tomorrow, hundreds of RBC Bank small business experts and banking advisors will call on thousands of small businesses and consumers in a one-day call blitz. During National Small Business Week, 700 RBC Bankers booked appointments for more than 2,100 meetings to take place with current clients and prospects in a single day – tomorrow – across the bank’s six-state market.

“The positive impact of small businesses on the economic recovery is visible and tangible, as they are the ones making this economic recovery work from Birmingham to Boone. As businesses start to hire again, their communities regain stability,” said Ginger Siegel, head of Small Business Banking for RBC Bank. “We’re proud that our award-winning bankers can help support this growth.”

The RBC Bank one-day calling blitz is the first for the bank. The company kicked-off the calling blitz initiative in early April, creating “teams” of sales leaders coupled with a member of the bank’s executive management team to stir up fun competition among the bank’s regions. The teams have been meeting regularly to coach one another on best practices and plan their outreach strategy. Bankers set appointments for the May 25 initiative earlier in the month during Small Business Banking Week. They will be “on the streets” in all of the bank’s markets.

The RBC Bank two-person teams represent various product groups including Retail, Mortgage, Private Banking, Commercial Markets, Commercial Real Estate, Builder Finance and Specialized Sales. The consumers and small businesses visited tomorrow will be invited to attend open house community appreciation events at their local RBC Bank in the coming weeks.

RBC Bank also celebrated National Small Business Week by providing small business focused articles, tips and resources to clients, local Chambers of Commerce and the media throughout the nationally-recognized week.

“At RBC Bank the small business leaders and consumers who are already our customers tell us they value the expertise, range of products and quality service that RBC Bank offers,” said Siegel. “We’re excited to show others how we can help provide the guidance and value they need.”

Earlier this year, RBC Bank’s Small Business Banking won national recognition in three key areas of small business service. Among 750 banks, RBC Bank was named a top performer by customers and winner of a 2010 Greenwich Excellence Award in:

  • Branch Satisfaction in Small Business Banking
  • Treasury Management Customer Service and
  • Treasury Management Accuracy of Operations

About Small Businesses in the United States

  • Represent 99.7 percent of all employer firms.
  • Employ half of all private sector employees.
  • Pay 44 percent of total U.S. private payroll.
  • Generated 65 percent of net new jobs over the past 17 years.
  • Create more than half of the nonfarm private GDP.
  • Hire 43 percent of high tech workers (scientists, engineers, computer programmers, and others).
  • Are 52 percent home-based and 2 percent franchises.
  • Made up 97.5 percent of all identified exporters and produced 31 percent of export value in FY 2008*

* U.S. Small Business Administration

About RBC Bank

RBC Bank, headquartered in Raleigh, N.C., offers a wide range of financial services and advice to individuals, businesses and public institutions throughout the Southeast. RBC Bank’s network includes more than 420 full-service banking centers in six states (Alabama, Florida, Georgia, North Carolina, South Carolina and Virginia), an extensive ATM network and telephone and online banking. RBC Bank is the 40th largest U.S. bank by consolidated assets, according to SNL Financial’s List of the Nation’s 50 Largest Banks, September 2010. RBC Bank is a wholly-owned subsidiary of Royal Bank of Canada (RBC) (RY on the TSX and NYSE), Canada's largest and most stable bank as measured by assets and market capitalization. For ten consecutive years, RBC has been named to the prestigious Dow Jones Sustainability World Index. RBC has been listed as one of the most sustainable large corporations in the world for six years in a row, according to the annual ranking by Corporate Knights. And, in February of this year, RBC was ranked 31st in The World's Most Respected Companies by Barron's, and third among financial institutions. More information about RBC Bank may be found at