RBC Bank Makes 2011 Mortgage Commitment: $500 Million in Originations
Bank is Building Mortgage Business as Part of Strategy to be the Best Relationship Bank
Raleigh, N.C. – January 25, 2011 – RBC Bank’s mortgage group is staffing up and focusing on increasing new mortgage loans by $500 million in originations in the coming 12 months. The bank is also recruiting industry talent to lead the business and to significantly expand the mortgage group in 2011.
The steps combine to create a major commitment by RBC Bank to grow its mortgage business and to ensure superior client service. The bank has begun retaining servicing for new and future mortgage loans which provides the best end-to-end experience for the client and aligns with the bank’s strategy of building full client relationships.
RBC Bank is confident residential mortgage clients will respond favorably to the bank’s stepped up investment in providing mortgage expertise and positive, all-encompassing client service.
“We know that improving the client experience from loan origination through loan servicing is the best way to expand our relationships with our current mortgage clients and to gain new clients,” said Brad Church, senior vice president of RBC Bank’s Mortgage group. “We believe there is significant pent-up demand and many qualified prospective mortgage clients even in this down economy. We have the commitment and the leadership team to deliver the positive experience that all clients deserve and expect, and that’s how we will reach our growth goals in 2011.”
The emphasis on the total client experience in the mortgage area is a part of RBC Bank’s larger corporate focus and relationship strategy. In December, the bank announced the creation of a new leadership position devoted solely to the client experience. The scope of the bank’s Client Experience Strategy includes making products, processes and services across all lines of business – including mortgage – as client-friendly as possible. In the mortgage area, the following have recently been hired or promoted to positions that include a significant client experience component:
Mortgage Leaders Tapped for New Roles that Focus on Enhancing the Client Experience:
The bank will also be adding more than 30 new mortgage loan officers to serve clients across RBC Bank’s multi-state footprint in 2011.
About RBC Bank
RBC Bank, headquartered in Raleigh, N.C., offers a wide range of financial services and advice to individuals, businesses and public institutions throughout the Southeast. RBC Bank’s network includes more than 420 full-service banking centers in six states (Alabama, Florida, Georgia, North Carolina, South Carolina and Virginia), an extensive ATM network and telephone and online banking. RBC Bank is the 40th largest U.S. bank by consolidated assets, according to SNL Financial’s List of the Nation’s 50 Largest Banks, September 2010. RBC Bank is a wholly-owned subsidiary of Royal Bank of Canada (RBC) (RY on the TSX and NYSE), Canada's largest and most stable bank as measured by assets and market capitalization. In August 2009, Global Finance Magazine ranked RBC as the safest bank in the Western Hemisphere. RBC is also one of the world's financial, social and environmental corporate leaders, having appeared on the Dow Jones Sustainability World Index every year since its creation in 1999. Additional information about RBC Bank may be found at www.rbcbankusa.com.