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RBC Bank Commits to Deliver Financial Education to 5 Million Adults, Kids and Small Businesses by 2015

 

Raleigh, N.C. – January 18, 2011 – In today’s challenging economic environment, businesses are making tough choices, families are budgeting with care, and RBC Bank is more committed than ever to delivering financial education in the communities it serves; the Raleigh-based bank expects to reach five million people by year-end 2015 with seminars, on-line tools, tips columns, and other outreach initiatives designed to better inform adults, children and businesses about issues that are important to consumers and their wallets.

“We believe that RBC Bank’s support of financial education is not only good for the individuals who benefit from it directly, but that these initiatives help strengthen the economy in our communities,” said Reggie Davis, president of RBC Bank. “RBC Bank’s financial and consumer education outreach activities have been building gradually for years. Our commitment is not new. But by expanding and combining on line, in person, and other outreach channels, RBC Bank’s financial education is reaching a critical mass.”

RBC Bank has been reaching out with financial education programs for more than a decade. At year-end 2010, the total financial and consumer education programs sponsored by RBC Bank tallied more than 900,000 consumers reached through outreach including:

Consumers

  • Economic Insights - RBC maintains a substantial economics research program. Company economists examine conditions, developments and trends in Canada, the United States and abroad. RBC Bank hosts a number of Economic Insights events for clients throughout its Southeastern footprint. At these events clients and invited reporters hear perspectives first-hand from RBC economic experts, and media coverage shares highlights to the public.
  • RBC Bank’s Quarterly Consumer Outlook Index provides concise and timely information to consumers of the media in the Southeast. The Index includes survey information that provides a look at economic issues in the Southeast as compared with the national polling. In presenting economic issues in regional context of current conditions, jobs, investments and outlook, the COI offers financial education that consumers can relate to personally.
  • RBC Bank helps build financial skills and awareness - an understanding about credit, debt and savings - to clients, prospective clients and the public at large through a number of initiatives. In 2009, the bank introduced the online Resource Guide to promote financial education by providing financial advice and tools – there are advice articles on topics such as “Identify Your Financial Goals”, “Use Credit Wisely”, “Preparing for Baby’s Arrival”, “Tips for Homebuying”, “Minimize Your Risk of Identity Theft” and “Start Your Retirement Planning Early”. RBC Bank offers a number of in-branch seminars and workshops, such as First Time Homebuyer Workshops, Personal Budget & Savings Seminars. 


Higher Education

  • RBC Bank provides financial support to the University of North Carolina’s Kenan-Flagler business school for the Dean’s Leadership Initiative, to East Carolina University College of Business’s “Strategy First” course, the University of South Alabama’s Mitchell College of Business for the “Distinguished Lecture Series”, and a new partnership with Wake Tech Community College for the “Dollars and Sense” lecture series. These targeted programs provide a model for potential programs at other institutions of higher learning in the future and today reach hundreds of young adults.

 

K-12 Outreach

  • In addition to the on-line advice article “Teaching Kids About Money”, RBC Bank sponsors How To Do Your Banking (eighth consecutive year), a financial education series for high school students, which reaches approximately 5,600 students per school year. RBC Bank bankers teach some of the classroom lessons. In addition, RBC Bank continues to offer “Savvy Cents,” a financial literacy education program that helps participants of all ages and financial knowledge levels set financial goals, budget and build wealth. Many RBC Bank employees in many communities volunteer with Junior Achievement, a non-profit organization whose purpose is to inspire and prepare young people to succeed in a global economy.

 

Small Business

  • Similar to the online Resource Guides for consumers, RBC Bank has an online Small Business Resource Center with information and advice specifically geared towards helping business owners start, manage or grow their businesses.  The bank has staff columnists that write weekly articles on news, markets and legislative impact on small business.  The resource center offers links, tips and news that will help business owners raise capital, manage their human resources, navigate legal options for their industry, shape the future of their business through business succession planning and more. 

 

To see examples of RBC Bank’s recently upgraded resource center on its website, visit www.rbcbankusa.com/adviceandtools.

About RBC Bank

RBC Bank, headquartered in Raleigh, N.C., offers a wide range of financial services and advice to individuals, businesses and public institutions throughout the Southeast. RBC Bank’s network includes more than 420 full-service banking centers in six states (Alabama, Florida, Georgia, North Carolina, South Carolina and Virginia), an extensive ATM network and telephone and online banking. RBC Bank is the 40th largest U.S. bank by consolidated assets, according to SNL Financial’s List of the Nation’s 50 Largest Banks, September 2010. RBC Bank is a wholly-owned subsidiary of Royal Bank of Canada (RBC) (RY on the TSX and NYSE), Canada's largest and most stable bank as measured by assets and market capitalization. In August 2009, Global Finance Magazine ranked RBC as the safest bank in the Western Hemisphere. RBC is also one of the world's financial, social and environmental corporate leaders, having appeared on the Dow Jones Sustainability World Index every year since its creation in 1999. Additional information about RBC Bank may be found at www.rbcbankusa.com.