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RBC BANK STRENGTHENS FOCUS ON CLIENT EXPERIENCE STRATEGY

Bank Appoints Brian Repp to Newly-Created Role Dedicated to Enhancing Client Experience


Raleigh, N.C. – December 27, 2010 – RBC Bank has named a seasoned banker with more than two decades of experience, Brian Repp, as vice president leading the Client Experience Strategy. 

Repp brings direct client experience into his new leadership position; for the past three years he has served as Regional President for about 110 RBC Bank offices in Western North Carolina, Greensboro, Charlotte and Atlanta.

“Improving the client experience is not a new concept for RBC Bank; but as client needs are changing, it is important that we invest the time and resources to understand them,” said Reggie Davis, president of RBC Bank.  “This new position and Brian’s deep experience serving clients signals the importance we place on our clients and their experience with us.”

RBC Bank’s client experience strategy includes evaluating operational systems and processes to minimize client irritants, and ensuring products and services across all lines of business are as client-friendly as possible.

“A positive client experience is the most effective way to grow relationships and to gain referrals for new business,” said Repp.  “We are putting our understanding of that core business truth into practice by enhancing our focus to ensure that our clients have a best-in-class experience at all times.”

Repp is active in the Atlanta community and serves on the Board of Directors for the Midtown Alliance. He will maintain offices in Atlanta and Raleigh.

About RBC Bank

RBC Bank, headquartered in Raleigh, N.C., offers a wide range of financial services and advice to individuals, businesses and public institutions throughout the Southeast. RBC Bank’s network includes more than 420 full-service banking centers in six states (Alabama, Florida, Georgia, North Carolina, South Carolina and Virginia), an extensive ATM network and telephone and online banking. RBC Bank is the 40th largest U.S. bank by consolidated assets, according to SNL Financial’s List of the Nation’s 50 Largest Banks, September 2010. RBC Bank is a wholly-owned subsidiary of Royal Bank of Canada (RBC) (RY on the TSX and NYSE), Canada's largest and most stable bank as measured by assets and market capitalization. In August 2009, Global Finance Magazine ranked RBC as the safest bank in the Western Hemisphere. RBC is also one of the world's financial, social and environmental corporate leaders, having appeared on the Dow Jones Sustainability World Index every year since its creation in 1999. Additional information about RBC Bank may be found at www.rbcbankusa.com.