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RBC Bank Completes Sign Change Across the Southeast

New Bank Signs Reflect Unified Brand and Environmentally-Friendly Approach


RALEIGH, N.C. – Feb. 10, 2010 – Less than two years after changing its name to more closely align with the RBC brand, RBC Bank has changed the signs on more than 430 offices in six states and has made its sign change in an energy efficient and environmentally-conscious manner.

"It was very important to us that our sign change process be as environmentally-friendly as possible," said Jim Westlake, RBC Bank Chairman and CEO. "We hope to send a message of encouragement to our employees, clients and the community to be more conscious of the things we all can do to help take care of our environment."

The new RBC Bank signs have a lighter energy footprint, with LED light bulbs that use less energy, last longer and are more efficient than those manufactured in earlier years. All old sign products have been recycled – more than 90,000 pounds of aluminum, more than 46,000 pounds of steel, and plastic have been recycled via a green disposal process.

"We originally anticipated the process would take four or five years to complete," said Westlake. "Thanks to renegotiating opportunities in this economy, we were able to complete the transition in just 22 months and at a significant cost savings."

The bank changed its name to RBC Bank from RBC Centura in April 2008 to project a more unified brand and stronger connection with its parent RBC. Sign changes were 95 percent complete by January 2010, bringing the RBC Bank name to communities across the bank’s six-state Southeastern service area.

"We are extremely pleased to have completed our name change this quickly," said Westlake. "Many of our markets stressed the importance of making our sign changes and projecting a unified brand across our region. RBC is prepared to continue to grow in the Southeast, and our investment in new signs as well as our new partnership with PGA of America, shows our commitment to this market."

To celebrate the completion of the sign change, RBC Bank banking centers across six states will welcome clients and community members to the bank’s first simultaneous, multi-state Client Appreciation Day on Friday, February 12th, a special chance for bankers to thank their clients and the community and to offer information about personal financial growth, the bank’s new signage and its commitment to environmental stewardship.

About RBC Bank
RBC Bank, headquartered in Raleigh, N.C., offers a wide range of financial services and advice to individuals, businesses and public institutions throughout the Southeast. RBC Bank’s network includes more than 430 full-service banking centers in six states (Alabama, Florida, Georgia, North Carolina, South Carolina and Virginia), an extensive ATM network and telephone and online banking. RBC Bank is the 38th largest U.S. bank by consolidated assets, according to SNL Financial’s List of the Nation’s 50 Largest Banks, September 2, 2009. RBC Bank is a wholly-owned subsidiary of Royal Bank of Canada (RBC) (RY on the TSX and NYSE), Canada's largest and most stable bank as measured by assets and market capitalization. In August 2009, Global Finance Magazine ranked RBC as the safest bank in the Western Hemisphere. RBC is also one of the world’s financial, social and environmental corporate leaders for the past eight years as on the Dow Jones Sustainability World Index. Additional information about RBC Bank may be found at www.rbcbankusa.com.

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For more information:
Dorsey Landis
RBC Bank/(919) 788-6272
Dorsey.Landis@rbc.com