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RBC BANK EXPANDS GREEN EFFORTS IN RALEIGH, ATLANTA AND ORLANDO WITH CAMPAIGN TO KEEP BATTERY CHEMICALS OUT OF AREA WATER SOURCES


RALEIGH, N.C. - April 20, 2009 – Today, RBC Bank kicks off its first battery recycling pilot campaign in Raleigh, Atlanta and Orlando, as part of the bank’s efforts to limit its environmental footprint.

The battery recycling campaign will run for a month from April 20 to May 20 and is part of RBC’s larger Blue Water Project focused on keeping water sources around the world clean. The fact is that more than 90 percent of all batteries are thrown into landfills where they can leak toxic chemicals and make their way into watersheds.

“We encourage our employees and our clients across the footprint to take simple steps to help take care of our environment, and we see this as one way we can help make doing the “right thing” easier,” said Molly Sapienza, senior manager, community marketing for RBC Bank. “My hope is that the next time people need to make a deposit, visit their banker for advice or use the ATM, they’ll also bring along used and unwanted batteries which we will properly dispose.”

Participating banking centers will accept alkaline sealed cell batteries that are found in flashlights, radios, pagers and other similar items, as well lithium ion, nickel metal hydride, nickel cadmium, primary lithium and mercury batteries. The pilot program banking centers include:

  • RBC Plaza Banking Center, 301 Fayetteville St., Raleigh, NC 27601
  • Orlando South Orange Banking Center, 420 South Orange Ave., Orlando, FL 32801
  • Midtown Banking Center, 75 Fifth St. NW, Suite A, Atlanta, GA 30308

Additionally, last month, 35 RBC offices across the country joined thousands of organizations around the world to support Earth Hour on March 28, 2009, from 8:30 to 9:30 p.m. Earth Hour is a global lights-out initiative coordinated by the World Wildlife Fund (WWF) to encourage people and organizations to be part of the solution against climate change.

RBC has received many awards and much recognition for its commitment to environmental sustainability. In 2009, RBC was named one of the world's top 100 sustainable companies. RBC is also listed on the 2008-2009 Dow Jones Sustainability Index, recognizing the world's financial, social and environmental corporate leaders, as well as the Jantzi Social Index and the FTSE4Good Index. RBC was among 67 companies named to the Carbon Disclosure Leadership Index 2008, a prestigious honor roll of world leaders at understanding and managing the financial risks and opportunities resulting from climate change. In 2007, RBC released the RBC Environmental Blueprint, the company's approach to lending responsibly, reducing the intensity of its environmental footprint, and developing environmental products and services.

About RBC Bank
RBC Bank, headquartered in Raleigh, N.C., offers a wide range of financial services and advice to individuals, businesses and public institutions throughout the Southeast. RBC Bank’s network includes more than 430 full-service banking centers, an extensive ATM network and telephone and online banking. RBC Bank is the 40th largest U.S. bank by consolidated assets, according to the Federal Reserve Statistical Release June 30, 2008. RBC Bank is a wholly-owned subsidiary of Royal Bank of Canada (RBC) (RY on the TSX and NYSE), Canada's largest and most stable bank as measured by assets and market capitalization. Global Finance Magazine named RBC the best bank in Canada in October 2008, and the safest bank in Canada for 10 consecutive years, from 1999-2008. RBC is also one of the world’s financial, social and environmental corporate leaders for the past eight years as on the Dow Jones Sustainability World Index. Additional information about RBC Bank may be found at www.rbcbankusa.com.

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For more information:
Dorsey Landis
RBC Bank/(919) 788-6272
Dorsey.Landis@rbc.com