RBC BANK EXPANDS GREEN EFFORTS IN RALEIGH, ATLANTA AND ORLANDO WITH CAMPAIGN TO KEEP BATTERY CHEMICALS OUT OF AREA WATER SOURCES
RALEIGH, N.C. - April 20, 2009 – Today, RBC Bank kicks off its first battery recycling pilot campaign in Raleigh, Atlanta and Orlando, as part of the bank’s efforts to limit its environmental footprint.
The battery recycling campaign will run for a month from April 20 to May 20 and is part of RBC’s larger Blue Water Project focused on keeping water sources around the world clean. The fact is that more than 90 percent of all batteries are thrown into landfills where they can leak toxic chemicals and make their way into watersheds.
“We encourage our employees and our clients across the footprint to take simple steps to help take care of our environment, and we see this as one way we can help make doing the “right thing” easier,” said Molly Sapienza, senior manager, community marketing for RBC Bank. “My hope is that the next time people need to make a deposit, visit their banker for advice or use the ATM, they’ll also bring along used and unwanted batteries which we will properly dispose.”
Participating banking centers will accept alkaline sealed cell batteries that are found in flashlights, radios, pagers and other similar items, as well lithium ion, nickel metal hydride, nickel cadmium, primary lithium and mercury batteries. The pilot program banking centers include:
Additionally, last month, 35 RBC offices across the country joined thousands of organizations around the world to support Earth Hour on March 28, 2009, from 8:30 to 9:30 p.m. Earth Hour is a global lights-out initiative coordinated by the World Wildlife Fund (WWF) to encourage people and organizations to be part of the solution against climate change.
RBC has received many awards and much recognition for its commitment to environmental sustainability. In 2009, RBC was named one of the world's top 100 sustainable companies. RBC is also listed on the 2008-2009 Dow Jones Sustainability Index, recognizing the world's financial, social and environmental corporate leaders, as well as the Jantzi Social Index and the FTSE4Good Index. RBC was among 67 companies named to the Carbon Disclosure Leadership Index 2008, a prestigious honor roll of world leaders at understanding and managing the financial risks and opportunities resulting from climate change. In 2007, RBC released the RBC Environmental Blueprint, the company's approach to lending responsibly, reducing the intensity of its environmental footprint, and developing environmental products and services.
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